Alba is your trusted insider in every city.

Alba cuts through travel noise by distilling content from trusted publications, expert reviews, and social trends to reveal places that truly matter. Our platform surfaces high quality destinations and emerging hotspots, delivering practical insider tips through an interactive maps experience—becoming an essential companion for both research and on-the-go discovery.

The future of travel discovery isn't about more information—it's about the right information, validated by the right people, available in the right moment.